Goal

Ektek Pharma reached out to us to drive more traffic to their website and optimize their store for conversion. They also wanted to increase their social media presence to boost engagement.

Strategy

To address these objectives, we implemented a comprehensive SEO and social media marketing strategy.

SEO Optimization

1. Keyword Research: Conducted in-depth keyword research to identify high-impact, low-competition keywords related to Ayurvedic products.
2. On-Page SEO: Optimized product descriptions, meta tags, headings, and image alt texts on the Shopify store.
3. Content Creation: Developed high-quality, informative blog posts and articles centered around popular Ayurvedic topics and keywords.
4. Technical SEO: Improved website speed, mobile responsiveness, and structured data to enhance search engine visibility.

Social Media Marketing

1. Platform Selection: Focused on Instagram and Facebook to reach the target audience.
2. Content Creation: Created content featuring a mix of educational posts, product highlights, customer testimonials, and reels on Ayurvedic tips.
3. Engagement: Actively engaged with followers through comments, direct messages, and interactive content like polls and Q&A sessions.

Results

Within six months, the combined SEO and social media efforts yielded impressive results:

1. Sales Growth: Online sales through the Shopify store increased by 300%.
2. Website Traffic: Organic traffic to the Shopify store saw a 80% uplift.
3. Social Media Engagement: Follower count grew by 50% across all platforms, with a significant rise in post engagement and brand mentions.
4. Brand Awareness: Increased brand visibility and positive sentiment across social media platforms.